Me & John
"Me & John" set out to defy category norms of perfect hair and monotonous claims. Instead, embracing a unique brand promise of partnership, an editorial look and feel and a provocative tone of voice. The Me & John masterbrand campaign simultaneously unified and elevated the brand across the globe. And sent sales soaring. At one key UK retailer, sales were up 30% upon initial campaign launch.
CINEMA
TELEVISION
DIGITAL CONTENT: MICRO-SERIES
DIGITAL CONTENT: MODEL OFF-DUTY
DIGITAL CONTENT: SOCIAL
