Hi. You found me.

I’m a New Yorker with a Midwestern heart and a dash of FOMO. My right and left brain have a healthy working relationship and an intellectual curiosity that drives me to dig deep into every project I approach. I’ve been called strategic, hardworking, conceptual, easy going and once, “the velvet sledgehammer.” You can see that tension of grit and finesse in my work.

Skills

  • Integrated campaign development across social, digital, TV, influencers, in-store and experiential

  • Concept development, big-idea generation, and creative direction from early concept to launch

  • Copywriting across brand, campaign, social, UX and SEO

  • Platform-aware social creative across emerging and evolving formats

  • Translating creative strategy into human, resonant ideas

  • Brand storytelling rooted in insight and human truth

  • Production leadership—from big-budget celebrity shoots to scrappy one-offs

  • AI-integrated creative workflows and emerging tools

  • Cross-functional collaboration with agencies and in-house teams


Experience

Freelance Creative Director/Copywriter
August 2017 – Present
Equal parts brand builder and punchline polisher. My life as an outdoor cat has taken me from partnering directly with brands to agencies big and small, from full 360 brand campaigns to one-off social posts. 

Brands: Jergens, Baby Jergens, Bioré, Curél, Revlon Hair Tools, Hot Tools, Kindra, Old Navy, Rodan + Fields

Arnold NYC | Creative Director 
2011 – 2017
At Arnold, I flexed across prestige beauty, legacy confections and iconic CPG brands, leading creative teams from the first brainstorm to the final cut. Big ideas, tight executions and a few sweet surprises along the way.  

Brands: Jergens, John Frieda, Curél, Hershey’s, Clinique, Origins Skincare, NYU Langone Medical Center, Amgen Pharma DTC

Burrell, Chicago | Senior Copywriter
2008 – 2011
Learning to specialize in a unique target market pushed me to stretch creatively in every way. I gained a deeper understanding of how to speak to people’s lived experiences with respect, authenticity and impact.

Brands: Toyota, McDonald’s, Crest, Tide, Pillsbury and Olay

Remedy, Chicago | Senior Copywriter
2003 – 2008
I love a good challenge. Remedy’s focus on health and wellness taught me to find the heartbeat in every brief. I also led an overhaul of the creative process, opening the door for creatives to play with unexpected media ideas. This led to bigger returns for clients and shiny awards for the agency.

Brands: Swedish Covenant Hospital, Edward Hospital, Pfizer


School

Portfolio Center | Atlanta, GA
Copywriting program

University of Illinois | Champaign, IL
B.S. Advertising


Applause

The One Show, Communication Arts, The Drum, The Glossy Awards