Hi. You found me.

I’m a New Yorker with a Midwestern heart and a dash of FOMO. My right and left brain have a healthy working relationship and an intellectual curiosity that drives me to dig deep into every project I approach. I’ve been called strategic, hardworking, conceptual, easy going and once, “the velvet sledgehammer.” You can see that tension of grit and finesse in my work.

Skills

  • Integrated campaign development across social, digital, TV, influencers, in-store and experiential

  • Concept development, big-idea generation, and creative direction from early concept to launch

  • Copywriting across brand, campaign, social, UX and SEO

  • Platform-aware social creative across emerging and evolving formats

  • Translating creative strategy into human, resonant ideas

  • Brand storytelling rooted in insight and human truth

  • Production leadership—from big-budget celebrity shoots to scrappy one-offs

  • AI-integrated creative workflows and emerging tools

  • Cross-functional collaboration with agencies and in-house teams

Experience

Freelance
August 2017 – Present
Jergens, Bioré, Curél, Revlon Hair Tools, Hot Tools, Kindra, Old Navy, Rodan + Fields

Arnold NYC | Creative Director 
2011 – 2017  
Jergens, John Frieda, Curél, Hershey’s, Clinique, Origins Skincare, NYU Langone Medical Center, Amgen DTC Pharma

Burrell, Chicago | Senior Copywriter
2008 – 2011
Toyota, McDonald’s, Crest, Tide, Pillsbury and Olay

Remedy, Chicago | Senior Copywriter
2003 – 2008
Swedish Covenant Hospital, Edward Hospital, Pfizer

School

Portfolio Center
Atlanta, GA

University of Illinois
Champaign, IL

Applause

The One Show, Communication Arts, The Drum, The Glossy Awards