katie young
KATIE YOUNG Creative Director/Copywriter/Overthinker

Jergens

In Jergens' first masterbrand campaign, Leslie Mann reminds women that they’re more than just a pretty face. Upon launch, sales were up across the brand for the first time in Jergens’ history. 

 

You're More Than Just A Pretty Face

When it comes to beauty, your hair and face get all the love. But what about the other 90% of your body? In Jergens' first masterbrand campaign, we used Leslie Mann to remind women that they’re more than just a pretty face. Upon launch, sales were up across the brand for the first time in Jergens’ history. That's right, we made history.

 

TELEVISION

 
 
 
 
 

DIGITAL CONTENT

 
 

social

pre-roll

social

 
 
 

Create your own sunshine

During peak tanning season, we launched the Natural Glow “Create Your Own Sunshine” initiative. TV, social and digital content brought a little sunshine to the screen.

TELEVISION

 

DIGITAL CONTENT

 

PRESS