RODAN + FIELDS

The love that launched
a campaign.

Rodan + Fields skincare had great results and a die-hard following to show for it, but with a move into Ulta, they needed a glow-up of their own. The insight? People were obsessed. Millions of reviews. Countless before-and-afters. Science to prove it works. So I helped turn that fan love into a brand platform: Love What You See, with a fresh voice and refined personality. The campaign spanned CTV, social & influencer content, in-store and PR, bringing real fans and real results into the spotlight.