Jergens needed a refresh.
And not the gentle kind.

I helped launch its first-ever masterbrand campaign, You’re More Than Just a Pretty Face, bringing humor and humanity to a category that was…a little dry. Enter Leslie Mann and her daughter Maude Apatow: our almost-too-honest duo with a just-right mix of charm and sass. As the brand evolved, so did the work. We shifted into The Feel-Good Feeling of Jergens—keeping the wit and wink while reminding consumers why this heritage brand still feels like home.