Jergens needed a refresh.
And not the gentle kind.

I helped launch Jergens first-ever masterbrand campaign, You’re More Than Just a Pretty Face, bringing humor and humanity to a body lotion category that was…a little dry. Enter Leslie Mann and her daughter Maude Apatow: our almost-too-honest duo with a just-right mix of charm and sass. As the brand evolved, so did the work. We shifted into The Feel-Good Feeling of Jergens, keeping the wit and wink while reminding consumers why this heritage brand still feels like home.

Results
• 12% sales growth after campaign launch
• +254% Walmart sales lift of leading SKU within 5 weeks of TV launch
• Significant increase in brand relevance & purchase intent

Awards
THE DRUM: US Creative Work of the Week