HOT TOOLS

Style as canvas.

Hot Tools was a pro favorite that hadn’t yet connected with everyday consumers. It needed a platform, a new look & feel and a fresh voice. Imagine Your Style became that platform. A campaign for people who see hair as art, inspired by a downtown stylist muse. From Times Square takeovers to TV and how-to videos, the campaign gave Hot Tools a personality as expressive as the people who use it.

Results
• +34% YoY lift for Helen of Troy beauty, including Hot Tools
• Allure Best of Beauty: Helped elevate the Pro 24K Gold One-Step Volumizer to one of the best-selling tools in the portfolio