AMGEN
#SpeakYourMigraine

By bringing personal migraine experiences to life, this global integrated unbranded campaign rallied chronic migraine sufferers to come out of the dark, take a stand and demand that doctors start treating migraine as a disease, not a series of episodes.

A computer monitor displaying a webpage titled "Speak Your Migraine" with navigation options, a large close-up image of a woman wearing glasses, and text about migraine awareness.
A black-and-white close-up photo of a man with short hair, wearing a collared shirt. Overlaid on the image is handwritten-style white text discussing migraine pain and feelings of being split into two pieces, with additional purple text on the right side promoting awareness and treatment of migraines, including a website link for more information.
A woman with long dark hair wearing a black and white patterned top and a silver necklace, with a quote overlayed that reads, 'To remind myself that the pain is not all that exists in my life, it drags me down and it tears at my soul so often, but there is wind and rain and fresh ocean air, love, and clam chowder, and memories to be made, still. I am not done living yet.' There is also purple text that says, 'Speak Your Migraine' and additional info about migraine awareness and support.
Corner of a building with a large window display and an industrial-style black exterior. There is a digital billboard with white text that reads, "IT'S TIME TO TURN PRIVATE PAIN INTO COLLECTIVE CHANGE." Below the billboard, a colorful artwork of a woman with curly hair and makeup is visible. Other smaller posters and artwork are also visible in the window.